"I remember hating applicator tampons that can hurt if you're not careful. With o.b.®, I can insert quickly without worrying about hurting myself as I can control with my own finger!"
"Instead of angling a cardboard or plastic applicator inside my most private part, I can use my own finger to insert o.b.® It's way more natural - body to body."
"Now I see applicators similar to training wheels! Great to get you started, but totally unnecessary when you can use the real thing!"
"o.b.® tampons fit well as they fit exactly where you want it to be. They are so comfortable because they're small too."
I find o.b.® tampons to be the easiest and most comfortable tampon on the market.
I really like the o.b.® tampons. They are compact and I like the way they expand to fit my body, unlike the other brands.
These Tampons rock! They are the only ones I use. I have gotten many of my friends to use them b/c they are so simple to use and easy to carry. Thanx sooo much for the super handy carry packs they will come in handy. Again Thanx!
I think the non applicator tampons are great, I switched about a year ago and I will never use anything else.
I prefer o.b.® tampons over all others because they are more comfortable and I find that they are the easiest to use.
I have used o.b.® ever since i first got my period. I absolutely love them and will never buy any other products other than o.b.®. Thank you so much for the packs. They are cute and convenient.
I was a little hesitant about not having an applicator but in the end, there was nothing to worry about. o.b.® is very simple and comfortable to use.
o.b.® tampons are the best!! I love how they are so convenient to carry, and now with the carry pack it will be even easier. It will be nice to be able to keep them all together in my purse, rather than them being all over the place. Thank you guys!!
o.b.® tampons are really great, small to carry and very comfortable when worn! I always use them and will continue since i am so pleased!
You have a FANTASTIC product and nothing else compares to it!
This has got to be the greatest idea since sliced bread! As a single mom on the go, this is just so handy and convenient!! Well done! When do they come out on the market?
I love o.b.® tampons... they are extremely comfortable and easy to use!!
I really like o.b.® tampons because they are small and easy to insert. I find other tampons uncomfortable to insert.
I have tried using other tampons, but have never felt 'clean', but with o.b.®, I always feel 'normal'.
I like the freedom that i get with these products. Thanks!
I refuse to use any other kind...and why??? Because they are the only ones that work so well. I have gotten my four sisters using them, even though they thought the whole no applicator idea was ridiculous!! How wrong!!
I have tried other tampons but quickly found that o.b.® is the only tampon I found with enough absorption as I flow heavily with every period! Thank you!!
I have used o.b.® forever. They're the most reliable against leaks I've used.
These are the types of comments we've received from market research.

